Google has always introduced new policies and algorithms to verify authenticity and integrity, and E-E-A-T is one of them. Standing for Experience, Expertise, Authoritativeness, and Trustworthiness, it determines the content’s quality and accuracy. Whether you are a digital marketer or a content creator, following it will help you gain better rankings in no time. This […]
In earlier days, Google used the desktop versions of any website to crawl and index the same. Based on that, the ranking and overall online visibility were allotted. However, lately, the demand for mobile-friendly websites has skyrocketed. Users want to access websites that are different from their phones, both Android and iPhones. After all, it’s […]
Hyper-competitiveness and dynamic paradigm shift perfectly define today’s e Commerce market. You can no longer rely on a traditional marketing channel to make your brand visible. Increasing online outreach and gaining traffic volume is only possible with strategic moves. And SEO is one of them! This digital marketing strategy can open up new opportunities for your […]