Blog Post

Google has always introduced new policies and algorithms to verify authenticity and integrity, and E-E-A-T is one of them. Standing for Experience, Expertise, Authoritativeness, and Trustworthiness, it determines the content’s quality and accuracy. Whether you are a digital marketer or a content creator, following it will help you gain better rankings in no time. This sends signals not only to the search engine but also to the users about the trustworthiness of your content. That being said, we have further explored what the Google E-E-A-T update stands for and its importance in rankings.

What is Google E-E-A-T policy?

The E-E-A-T framework was first introduced in 2024 to ensure the transparency and integrity of all information sets. Here’s a breakdown of the four protocols related to this new policy.

1. Experience: Google has always valued the real-world experience of digital marketers and content creators. This metric proves whether the curator is experienced enough about the topic or is directly related to it.
2. Expertise: Has any authoritative subject or knowledgeable person created the content? Experts who have proficiency in digital marketing for software companies and other industries leverage their domain knowledge to craft better content.
3. Authoritativeness: Strategies to improve SEO for IT companies should now focus on increasing the authoritativeness of the content. It allows the search engine to recognize content having external validations.
4. Trustworthiness: The search engine checks the authenticity and credibility of the information. Marketers should now focus on clear data sourcing, secure browsing, and a strong brand reputation to excel in this aspect.

Google E-E-A-T update: What is the new regulation?

Knowing more about the Google E-E-A-T update is crucial for every digital marketer and content creator. Only then can you boost the overall search engine rankings and drive higher web traffic flow.

March 2024: Targeting and identifying low-quality content

1. Impact on page rankings: Several websites witnessed a traffic decline because the search engine deindexed them due to quality issues. So, if you want to boost Google rankings with E-E-A-T, maintaining optimal quality is of utmost importance.
2. Content quality focus: It also emphasized the significance of producing user-centric content for better SEO for IT companies.

August 2024: Recognizing content creators

1. Highlighting content curators: This Google E-E-A-T update stated how the search engine will now recognize quality content creators. Mentioning their names in the search results will improve their authority and overall visibility.

Why E-E-A-T matters in SEO?

Are you worried about how E-E-A-T will impact SEO for IT companies or any other organization?

Here’s a quick look at the values this new framework will add.

1. According to this framework, high-quality content with original information will be ranked higher. So, the websites can easily appear in the top search results. It will further help boost Google rankings with E-E-A-T framework.
2. You can also engage more users with expert content by leveraging the E-E-A-T framework. People who can form an instant connection with the content matter are likely to spend more time on the website.
3. The E-E-A-T framework will not only improve Google rankings but also drive higher ROIs. It will automatically help businesses generate more revenue and lower the customer acquisition cost.

How to improve E-E-A-T for your business?

Staying ahead in the competition means focusing on the information’s quality and authenticity. Otherwise, establishing a stronger digital footprint will become extremely challenging. That being said, here are a few practical tips you can use in your SEO for IT companies and other organizations.

Demonstrating real-life experience

Try to share real-world experience or personal stories in the content. The more you demonstrate real-life knowledge, the better the content’s experience ranking.

Highlighting expertise

Outsource the content curation job to someone who has a proven track record in writing high-quality and original content. Include their official portfolio, like their LinkedIn profile, in the content to prove their expertise. Doing this will help you immensely to boost Google rankings with E-E-A-T framework in no time.

Improving the trust signals of the website

According to the Google E-E-A-T update, trustworthiness is crucial. So, follow these practical tips.

1. Implement HTTP for secure user browsing.
2. Ensure to display business details and contact information with higher clarity.
3. Have transparency in the privacy policy and terms of service.
4. Highlight genuine customer reviews and opinions.

Conclusion

From this well-explained discussion, it’s evident how professionals can boost Google rankings with E-E-A-T framework. All you have to do is ensure there’s enough credibility and authority of the content. Use factual and relevant information with higher authenticity to build trust with your users. Check if the content proves the creator’s domain expertise and industry experience or not.