Blog Post

Whether you have a small-scale website or run an eCommerce storefront, having the right SEO strategy will be a boon for your business. From increasing the online visibility to boosting the conversions, it will bring numerous benefits to the table. However, many professionals and business owners worry about breaking their bank to get access to the right tools. But no more! Here, we have prepared a list of the best free SEO tools in 2025 that will help you prepare a solid and result-driven strategy for your online business.

What are the top SEO tools in 2025 for free?

Google Search Console 

One of the most popular tools for SEO for IT companies and small-scale organizations in various niches is the Google Search Console. It will help you identify issues with indexing and monitor your site’s appearance in the search page results. With this tool, you can:

1. Submit all the sitemaps of your website
2. Defect any underlying crawling issues
3. Monitor the click-through rates and keyword performances
4. See the outbound backlinks connecting to your website

Thanks to this, GSC has become one of the best SEO tools for startups.

Google Analytics

Whether you know where your website is receiving traffic or understand user behaviours on the webpages, Google Analytics is one of the best free SEO tools to use. Even though it might not help you create content or prepare a marketing campaign, its tracking and analytical capabilities are indeed impressive. Here’s what you can monitor in real-time:

1. Bounce rates
2. Session durations for every user
3. Conversion rate
4. Medium or source of organic traffic

Google Keyword Planner

Keywords are the backbone for SEO for IT companies or any other business website. Hence, you can leverage this tool from Google to find the best keywords suitable for your content. It will help you analyze different keywords based on the monthly search volumes with relevance to your website niche and the target demographics. Additionally, you can also check the keyword difficulty levels to determine the most competitive ones. What’s more, you can get relevant keyword ideas to drive higher web traffic organically and expand your market outreach. So, include this in the list of effective keyword research tools in 2025. 

Ahrefs Webmaster Tools

One of the top SEO tools 2025 you can use is the Ahrefs Webmaster. It is best-suited for generating quality backlinks and increasing your website’s domain authority in no time. It is completely free and won’t require any kind of subscription fee. With this, you can:

1. Run free audits of your website
2. Analyze the backlink profile and identify dead links
3. Track the keyword performance in search page results

Being one of the recognized website audit tools, it will help you discover the sites linking to yours and understand the domain authority. 

MozBar

One of the most reputed on-page SEO tools used is the MozBar. It is available as a free Chrome extension and will provide instant metrics for any webpage or SERP. Once installed, you can use it to track:

1. Page authority
2. Keyword difficulty
3. Domain authority
4. On-page SEO elements

Since it is one of the top SEO tools 2025, using it will give you a competitive advantage and help you assess the issues with website optimization. 

How to choose the best free SEO tools for your business?

With so many free tools for SEO for IT companies, finding the right one can be overwhelming. So, let’s find out what you can do to shortlist your choices accurately.

1. Find the perfect software that can be aligned with your business requirements and SEO goals.
2. Look for free digital marketing tools that can directly source data from search engines and not any third-party website. 
3. Tools having an intuitive and user-friendly interface will offer hassle-free maneuverability to non-tech experts. 
4. Lastly, go through the reviews and testimonials to find the best tool for SEO for IT companies or other businesses.

Conclusion 

With the best free SEO tools, you no longer have to worry about breaking your bank to gain higher online visibility. All you have to do is find the best application that can be aligned with your goals easily. Some tools, like Google Analytics, might not be directly linked with search engine optimization but these will help you strengthen the strategies based on data.